We’re officially launching Create for Change, a newsletter and podcast for the creative storytellers building what comes next.

In an era of the dehumanization of our neighbors, coordinated disinformation, and algorithmic echo chambers, the real question is who gets to tell the story and whose version of reality gets accepted as truth.

This fight plays out every day across every screen, platform, and conversation. It’s shaping everything from election outcomes to public health responses to our collective understanding of DEI or justice.

We have two choices: tell our own stories, or be misrepresented in someone else’s story. This is where the creative activist goes to work.

A Shared Definition

Creative activism is what happens when you use your storytelling skills to crack open someone else’s sense of what’s possible.

M.K. Asante calls the people behind this work “artivists,” those who use their artistic talents to fight injustice and oppression by any medium necessary. The artivist merges a commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that making an observation comes with an obligation.

That framing has stayed with me, because the question facing creatives right now is how we engage in this moment.

What We’re Building

Create for Change is a space for the artists, organizers, dreamers, and doers taking the narrative back, making sure our future gets written with us, in our voices, in our language, on our terms. This is for the folks the establishment tried to bury, and for the work of making them impossible to ignore. I’ve watched joy become a tactic, grief become fuel, and creativity become the most renewable resource any movement has.

Every week, I meet another creative person who is being ignited into action. They’re asking the right questions: What’s my role? Where do I start? Who can I do this with? That appetite deserves a serious answer.

Create for Change is ours, whether you do creative activism as your full-time gig, don’t, or just care deeply about the stories we tell each other about ourselves.

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What We’ll Talk About

1. Culture as power.

Culture is the lever. Stories move hearts and minds, and hearts and minds change systems. It’s critical we act as students of the long, documented lineage of storytelling driving change: projects such as Frederick Douglass’s autobiographies, the Civil Rights movement’s use of television, the AIDS quilt, Black Lives Matter, and the #MeToo movements. We’ll study the patterns, translate them for this moment, and put them in your hands.

2. Tactics that change narratives and culture.

We’ll talk about what actually shifts culture through stories. We’ll break down what’s working, and be frank about what isn’t. Expect sharper tools, better frameworks, real examples. We’ll spotlight creatives in the social impact space doing the work, including the folks we personally follow (you included).

3. The long game.

The vision is big: spark a cultural renaissance that puts creativity, storytelling, and civic power at the center of how we shape the future.

What to Expect

Everything we publish should apply to your work the minute you read it. With that in mind, here’s what you’ll find at Create for Change:

• Newsletter: Every week (starting May 27), you’ll hear from me and trusted allies in this space. We’ll share articles we’re reading, frameworks we’re testing, paid opportunities, and the occasional hot take.

• Podcast: Our video and audio podcast will include conversations with leaders, organizers, and operators rewriting the playbook for what a creative renaissance looks like in 2026 and beyond.

• Community: This is a place to find other creatives who care and who get it, so the work stops feeling like it’s on your shoulders alone. We’ll have some community-building opportunities, both online and IRL, with some upcoming events planned in NY, LA, DC, and beyond.

Final Thoughts

There’s a real fork in the road right now. As creatives, you can look at everything happening and let it exhaust you, or you can let it ignite you. I’d rather we choose ignition.

The revolution needs your creativity. Let’s figure out how to use it, together.

More soon,
Dillon St. Bernard
Founder, Team DSB

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SUMMARY

On this episode of Create for Change, I sit down with Kymon Warman, a dedicated content creator and activist. Kymon opens up about his journey of self-discovery, navigating his identity as a queer person of color while growing up in a predominantly white suburb of Kansas City, Missouri.

We explore his impactful presence on TikTok, where his authentic, educational content inspires others to embrace their own journeys of self-discovery. Kymon also reflects on the complexities of coming out, the evolution of his relationship with family (that he has documented online), and how the power of community has fueled his growth.

HIGHLIGHTS

• SOCIAL MEDIA AS A TOOL FOR SELF-EMPOWERMENT AND CHANGE: Kymon reflects on how social media, particularly TikTok, has helped him discover himself and connect with other young queer people.

• A MESSAGE TO ADVOCATES WANTING TO LEVERAGE CONTENT: Kymon shares his advice to creators, nonprofit organizations, and brands who are considering how to best leverage digital content to amplify the power of the defining issues of our time.

• LESSONS IN THE AGE OF CREATORS: Kymon shares valuable lessons for content creators and communications leaders about building intentional online communities and the responsibility that comes with advocacy.

CALL-TO-ACTION

Join the movement Kymon and I are building at Amplify Pledge which mobilizes individuals, organizations, and brands to advance social change through content. Later this year, we’ll have amazing videos from Kymon sent to those who take the Amplify Pledge!

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SUMMARY

On the first episode of the Create for Change series, I discuss the power of storytelling and social impact with Jamira Burley, an internationally recognized speaker, activist, and Strategy Director at Amplify Pledge.

Jamira shares her personal journey from youth activism to becoming a leading voice in social justice, youth engagement, and corporate social responsibility.

We discuss the critical role that young people and brands play in creating meaningful change and how Amplify Pledge aims to bridge the gap between communities and corporations.

HIGHLIGHTS

• EVERYONE HAS A ROLE TO PLAY: Individuals, corporations, and organizations must work together to create the world we deserve. That’s exactly what Amplify Pledge is building.

• STORYTELLING IS KEY: Authentic storytelling can humanize each other and find connections in a divided world. I fundamentally believe it’s at the intersection of data, policy, organizing, and storytelling where we see transformative change.

• APPLY PRESSURE TO BRANDS: Corporations have a responsibility to engage with social issues, educate themselves on community needs, and create pathways for change. As consumers and industry professionals alike, it’s instrumental to ensure brands are showing up for us.

CALL-TO-ACTION

Learn more about Amplify Pledge which mobilizes individuals, organizations, and brands to advance social change through content.

This series and newsletter features conversations with trailblazing guests and highlights the role of creativity in advocating for justice and mobilizing communities.

Tune in to join a movement reimagining the world, one story at a time.

Subscribe now

In today's rapidly evolving media landscape, the traditional role of journalists as storytellers is undergoing a profound transformation. With media outlets facing closures and layoffs, there's been a noticeable shift towards digital storytellers, particularly influencers on platforms like Instagram, YouTube, and TikTok, stepping up to fill the gap. This transition marks not only a change in the way stories are told but also highlights the dynamic nature of storytelling in the digital age.

In recent years, we've witnessed a significant decline in traditional media outlets. Print newspapers and magazines struggle to stay afloat, and many once-thriving newsrooms have been forced to downsize or shut down entirely. This decline is often attributed to the rise of digital platforms, changes in consumer behavior, and economic challenges. As a result, there's been growing concern about the potential loss of quality journalism and the essential role it plays in society.

Amidst these challenges, digital storytellers have emerged as prominent voices in the media landscape. These individuals, often with sizable followings, have leveraged their platforms to share stories, opinions, and information in ways that resonate with their audiences. While influencers may not have the same rigorous training or journalistic standards as traditional reporters, their influence and reach cannot be ignored.

The Accessibility Factor

One of the key ways digital storytellers have filled the void left by traditional journalists is through their ability to connect with audiences on a personal level. Unlike traditional media outlets, which can seem distant or impersonal, influencers often cultivate a sense of authenticity and intimacy with their followers. As I often say: people want to connect with people. This closeness allows them to engage their audience in conversations about important issues, like social justice and politics. 

Moreover, digital storytellers have embraced innovative formats and technologies to deliver their messages effectively. Whether through captivating visuals, immersive storytelling techniques, or interactive content, these influencers are constantly pushing the boundaries of how stories are told in the digital age. This adaptability has enabled them to capture the attention of audiences who may have otherwise tuned out traditional media channels.

Consider Updating Your Media Lists 

The emergence of digital storytellers represents a democratization of journalism in the internet age. With social media lowering the barrier to entry, more individuals from diverse backgrounds now have the opportunity to share their stories and perspectives with the world. While influencers may not (and should not) replace traditional journalists entirely, they undoubtedly play a vital role in shaping the media landscape of the future – and should be treated as such. 

Like journalists, digital storytellers have the power to disseminate information, spark conversations, and drive action. 

By recognizing their impact and treating them with the same level of respect and professionalism as traditional journalists, comms and CSR professionals can leverage their platforms to more effectively reach their target audiences and actualize strategic communication objectives. What’s more, establishing relationships with digital storytellers and influencers can open up valuable opportunities for collaboration and amplification of messaging in an increasingly complex media landscape.

There’s Room for Everyone

As traditional outlets continue to shutter, digital storytellers have stepped in to fill the void, bringing with them fresh perspectives and innovative approaches to storytelling. While the rise of influencers presents its own set of challenges, their ability to connect with audiences and adapt to changing technologies reinforces their importance in today's media ecosystem. In order to keep pace, we have to recognize and make space for the valuable contributions of both traditional journalists and digital storytellers in shaping the narratives that define our world and the future we envision for it.

The Takeaway

As we round the corner into Q2, I want to challenge you all to find opportunities to incorporate influencers into your organization’s strategies or even consider producing your own content! Short-form video is steadily rising in popularity, becoming an incredible way to tap new audiences and more deeply engage with existing ones. 

Need a source of inspiration? Check out Qasim Rashid and Ernest Crim III, two phenomenal storytellers I lead strategic partnerships for who I’ve seen transform their social media pages into thriving communities. Because of folks like them, I look forward to a (very near) future where digital storytellers are able to transform those thriving communities into movements.

That’s a wrap – thank you for reading! The next issue drops April 4, so please share this newsletter with your fellow changemakers. 

Courtesy of Team DSB

Welcome back to Create for Change, a newsletter for creative storytellers like you. If someone forwarded this, feel free to subscribe here.

In today's rapidly evolving world, the future of leadership is taking on a new shape – one that is cogenerational in nature. Over the past five years, I've had the privilege of working extensively in cogenerational spaces, specifically focusing on supporting other young changemakers. For me, this experience has only reinforced the importance of collaboration across generations in driving meaningful social change.

Mythbusters: The Generational Divide 

Contrary to popular belief, generational conflict isn't always inevitable. Building relationships is paramount, and it begins by identifying shared values and interests. In my journey, I've found that storytelling serves as a powerful conduit for connecting disparate groups. Whether it's through digital platforms or more traditional mediums, storytelling has the remarkable ability to bridge the gap between age groups and mobilize movements for transformative change.

One prevalent media narrative that has been linked to Gen Z is our penchant for upending conventional norms. While there's some truth to our disruptive influence, in order to work effectively with others, it's essential to move beyond this simplistic portrayal of our generational dynamic. Cogenerational work isn't just about navigating conflicts – it's about fostering collaboration, empathy, and understanding across age lines. As someone who has often been the youngest in the room, I can attest that youth brings unique perspectives, but it doesn't define the entirety of our contributions.

Take Your Little Brother with You

Young or old, no one wants to be pushed aside because of their age. By cultivating shared understanding and honoring diverse lived experiences, we can harness the strength inherent in our age diversity. Every generation has valuable insights to offer, and when we come together with openness and respect, we can unlock the full potential of cogenerational leadership.

At the heart of effective intergenerational partnership lies intentional relationship building. It's about recognizing that each age group brings its own strengths, challenges, and aspirations to the table. Rather than viewing differences as barriers, we should celebrate them as opportunities for growth and innovation.

A United Front 

The path to meaningful societal change is paved with inclusivity, empathy, and mutual respect. By fostering cogenerational spaces where diverse voices are heard and valued, we can cultivate a more equitable and sustainable future for all. 

Together, we have the power to challenge the status quo, dismantle systemic barriers, and create a world where every individual's contributions are recognized and honored, regardless of age. Apart, we’re bound to repeat the mistakes of our ancestors. It’s my sincere hope that we’re able to work together across generations to build power – one rooted in collaboration, understanding, and shared purpose.

If you’re interested in learning more about this topic, check out the report I’m featured in: What Young Leaders Want – And Don’t Want – From Older Allies!

Thanks for coming back! The next issue drops March 28, so be sure to share this with your colleague.

If there’s a particular topic you’d like Create for Change to cover, feel free to respond directly to this email.

Welcome to Create for Change (formerly Create. Amplify. Mobilize).

This newsletter has been through many iterations so welcome back to those who have been here. After a hiatus, I’m excited to continue the dialogue with folks like you who are dedicated to using storytelling as a tool for transformative change.

In this issue, I want to discuss why it’s important for purpose-driven comms and social impact professionals to take a look back at their organization’s goals and mission statement. Let’s get into it.

How often do you go back to read your organization’s mission statement? What about the comms plan you developed to support said mission? Chances are, not as often as you should. 

See, the issue with charging ahead is that sometimes we can forget why we started. While we’re busy driving change, the mission can become increasingly blurry in the rearview mirror. If we never visit home, it can be easy to misremember where everything started – or worse, why everything started. 

So, I figured it would make sense to re-evaluate our why and discuss the importance of going back to the beginning.

Before putting pen to paper (or rather fingers to keyboard), I outlined the following goals for this newsletter: 

• To share what’s working for us and my clients, including how to identify and utilize strategic nuances.

• To spotlight great work from the folks we personally follow – including you – and why it engages audiences.

• To allow points of interaction, so we make sure to connect and align (and because we want to know more about your work)

• And most importantly – to me at least – to focus on tactical takeaways.

We've tried many different ways to engage folks like you, including building an online community and blog, but recognized that a newsletter could be the best path forward to meet these goals.

However, I’m also hyper-aware that in this current media landscape these markers may need to be moved for us to keep pace and provide resources that are actually helpful to storytellers – and that’s okay. 

Considering revisiting your own why? Here are a few reasons that may serve you well as we head into Q2:

Alignment and Focus

Your mission statement should serve as a compass that guides every communication decision you make. It defines your organization's purpose, values, and goals. By revisiting it regularly, you ensure that your messaging remains aligned with these fundamental principles. This alignment (and sometimes re-alignment) helps maintain consistency across all comms channels and helps ensure every piece of content serves a purpose in progressing that mission.

Relevance and Adaptability 

The media landscape is constantly and rapidly changing – what was relevant and impactful yesterday may not be tomorrow. As comms and CSR professionals, it's our job to ensure messaging is relevant, timely and resonates with your target audience. Going back to your why allows you to assess whether it still accurately reflects your organization's values and goals in the current context. It also gives you an opportunity to adapt and refine your messaging to address new challenges in real-time.

Internal Engagement and Buy-In

A mission statement is not just a set of words; it's a rallying cry that inspires and motivates your team. When team members understand and believe in the mission, they’re more engaged, productive, and aligned in their efforts. We play a crucial role in communicating this mission internally, fostering a sense of purpose and belonging among our colleagues/clients. By reinforcing your why, you reinforce its importance and encourage buy-in from all stakeholders.

Brand Reputation and Trust

In today's hyper-connected world, consumers expect more from the brands they engage with, especially Gen Z. They seek authenticity, transparency, and alignment with their values. Your organization's mission is a powerful tool for building trust and credibility with your audience. It communicates your commitment to your values and demonstrates your dedication to making a positive impact. By conducting an internal audit, you can evaluate whether your organization is performing against those goals, strengthening your reputation and deepening trust with your audience.

Before we enter into a new quarter, take the time to revisit your why to ensure your communication efforts are making a meaningful impact in pursuit of your organization's mission.

Thanks for reading!

The next issue drops on March 21 at 12 pm ET, so tell a friend to tell a friend.

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If there’s a particular topic you’d like Create for Change to cover, feel free to respond directly to this email.

_{Made in collaboration with Team DSB’s Jordan (writing support)}

👋 OUR WHY

This moment requires us to approach our digital storytelling differently.

And speak not as nonprofits or movements, but rather as folks who add to the cultural conversations that are already happening.

We should still focus on what’s working with tried-and-true communications – personal connection, timely messaging, simple calls-to-action – but then put our unique advocacy spins on it.

The idea of “if you build it, they will come” as a concept can be powerful, but it can also lack nuance. Because people are having conversations with or without us, and the transformative change we often speak of requires us to insert ourselves into the dialogue.

I’m all about ensuring what we curate here directly applies to your work – as soon as you read it. With that in mind, here’s what you can expect through this newsletter:

• We’ll share what’s working for us and for our clients, including how to identify and utilize strategic nuances.

• We’ll spotlight great work from the folks we personally follow – including you – and why it engages audiences.

• We’ll allow points of interaction, so we make sure to connect and align (and because we want to know more about your work)

• And most importantly – to me at least – we’ll focus on tactical takeaways.

If you know me, you also know that I think it’s important to center joy — so we’ll leave plenty of space to be unserious.

More soon!