Welcome to Create for Change

👋 OUR WHY

This moment requires us to approach our digital storytelling differently.

And speak not as nonprofits or movements, but rather as folks who add to the cultural conversations that are already happening.

We should still focus on what’s working with tried-and-true communications – personal connection, timely messaging, simple calls-to-action – but then put our unique advocacy spins on it.

The idea of “if you build it, they will come” as a concept can be powerful, but it can also lack nuance. Because people are having conversations with or without us, and the transformative change we often speak of requires us to insert ourselves into the dialogue.

I’m all about ensuring what we curate here directly applies to your work – as soon as you read it. With that in mind, here’s what you can expect through this newsletter:

• We’ll share what’s working for us and for our clients, including how to identify and utilize strategic nuances.

• We’ll spotlight great work from the folks we personally follow – including you – and why it engages audiences.

• We’ll allow points of interaction, so we make sure to connect and align (and because we want to know more about your work)

• And most importantly – to me at least – we’ll focus on tactical takeaways.

If you know me, you also know that I think it’s important to center joy — so we’ll leave plenty of space to be unserious.

More soon!