Episode 4: Inclusive Representation Is The Key To Gen Z
A conversation on psychology, film, and the future of young people in the film industry with Dr. Yalda T. Uhls.
SUMMARY
On this episode of Create for Change, we’re joined by Dr. Yalda T. Uhls, a psychologist, author, and former film executive who founded the Center for Scholars & Storytellers at UCLA — a groundbreaking organization that brings together researchers and creatives to build a more inclusive, authentic narrative for Gen Z.
Dr. Uhls talks about her unique professional journey bridging psychology and film, and her vision for the future of the film industry that includes young people as active parts of the filmmaking process. Our discussion emphasizes the value of youth-led creator research, and the impacts that the Center for Scholars & Storytellers has had on pushing forth diversity and authentic media representation.
She closes off with her advice to young storytellers, especially those who aspire to work in the film industry: you have to persist. And if you find that you don’t like the path you’re going down, you can always pivot, and use your storytelling skills somewhere else.
HIGHLIGHTS
THE CENTER FOR SCHOLARS & STORYTELLERS - Dr. Uhls discusses the research that’s been conducted through the Center for Scholars & Storytellers, which consistently demonstrates the potential of authentic and inclusive representation to both mitigate unconscious bias and increase box office numbers.
THE IMPORTANCE OF AUTHENTIC REPRESENTATION IN FILM: According to Dr. Uhls and her research, audiences feel more inclined to view media that reflects and includes their own experiences. This is particularly important for Gen Z and the younger generations to come, who turn to media for relatable content that models common life experiences during their developmental years.
WHAT GEN Z CARES ABOUT: Dr. Uhls underscores the importance of research that shows what young people care about. The Center for Scholars & Storytellers has found that Gen Z’s primary concern is safety — and Dr. Uhls highlights the urgent necessity for Hollywood to consult with young people, and help them make relatable stories that improve their trust in systems that have otherwise cast them to the wayside.